What is your grocery habit
actually costing you?
The industry hides markups in plain sight. Set your weekly spend below — we'll show you the real number.
How much do you spend on groceries each week?
Annual delivery fees & markups wasted
Avg 18% markup on legacy apps (Consumer Reports, 2024)
Hours lost to grocery runs
1.4 hrs avg per trip including travel (BLS Time Use Survey)
Items forgotten per year
3.2 avg forgotten items per trip (Grocery Manufacturers Assoc.)
What you save with Haul
vs. leading delivery apps. Haul membership $99/yr.
The delivery race, by the numbers.
Every minute counts when you're splitting meal prep or ordering at 3am. We timed the competition.
Metric | HAULFASTEST | Instacart | DoorDash | Driving Yourself |
|---|---|---|---|---|
Average delivery time | < 1 hour✓ | 1–3 hours | 1–2 hours | 45–90 min |
On-time delivery rate | 97.2%✓ | 78.4% | 81.1% | 100%* |
Available hours | 24 / 7✓ | 6am–midnight | 7am–11pm | Store hours |
Order cutoff lead time | 3 min✓ | 60 min | 45 min | Drive now |
SKUs available | 15,000+ | 3,000–8,000 | 2,500–6,000 | 30,000+ |
Real-time inventory | ✓ Always✓ | ✗ Often stale | ✗ Often stale | ✓ In person |
The markup they don't advertise.
Legacy apps profit from the spread between store price and what you pay. Haul doesn't.
Industry finding
The average American family overpays $1,400+ per year in hidden grocery delivery fees and markups.
Source: Consumer Reports Grocery Delivery Study, 2025
Cost Factor | HAULLOWEST | Instacart | DoorDash | Driving Yourself |
|---|---|---|---|---|
Item markup vs. store priceKEY | 0% | 15–25% | 12–20% | 0% |
Delivery fee (standard) | $0 (membership) | $3.99–$9.99 | $2.99–$6.99 | Gas + time |
Service feeKEY | 0% | 5–10% | 10–15% | 0% |
Surge / peak pricing | Never | Yes | Yes | No |
Annual membership cost | $99 | $99–$149 | $96 | $0 |
True annual cost (avg $150/wk)KEY | $99 | $1,872+ | $1,540+ | $910 (time) |
Every avocado hand-checked.
Every carton date-verified.
A 12% substitution rate means 1 in 8 items you ordered isn't what you get. We fixed that.
1.2%
Substitution rate
vs 12–18% industry avg
15K+
SKUs in every dark store
Floor-to-ceiling stacked
+72
Net Promoter Score
vs +31 Instacart
Quality Metric | HAULBEST | Instacart | DoorDash | Driving Yourself |
|---|---|---|---|---|
Substitution rate | 1.2% | 12–18% | 10–16% | 0% |
Produce freshness verification | Hand-checked, every item | Shopper discretion | Shopper discretion | You choose |
Expiry date verification | Mandatory scan + visual | Not required | Not required | You check |
Cold-chain continuity | Insulated bag standard | Varies by shopper | Varies by shopper | Your car |
Out-of-stock rate | 0.8% | 6–12% | 8–14% | 2–5% |
Customer satisfaction (NPS) | +72 | +31 | +28 | N/A |
Try it free · No card required
Get your first
order free.
Same-hour delivery. Zero markups. Hand-checked produce. Confirm your coverage area to start.
< 1hr
Avg delivery
97.2%
On-time rate
0%
Item markup
24/7
Available